You are dancing alone. Make your first move.
Why that worked
A movement doesn't need everyone to grow.
It needs a committed minority. In controlled experiments, once about 25% of a group held a new position, the group's convention flipped — the remaining majority moved to match it.
Damon Centola, Joshua Becker, Devon Brackbill & Andrea Baronchelli, Experimental evidence for tipping points in social convention, Science 360 (2018). The "lone nut / first follower" framing is Derek Sivers, How to start a movement (TED, 2010).
Real movements
A determined few, here in the UK.
Three UK food movements that began with a handful and spread. Select one to see how far it went.
Real UK movements, with real figures. They show the same committed-minority effect at work. The precise 25% is the laboratory result (Centola, 2018); these figures measure how many have adopted, not distance to a threshold.
Movements aren't started by leaders alone.
They're started by their first followers.
A determined few is where nearly every movement begins.
AxiaOrigin and ValuesMove have partnered to put values and people back at the centre of food security — because lasting change is built by people, over time.
Your turn
You just built a virtual movement in two minutes. Now, help us support real-world movements that are waiting for their first followers. Tag a person or group championing an issue you care about, and help give them the momentum they deserve.
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